GEO agency for B2B SaaS
Generative engine optimization, done for you and measured on pipeline.
We get your brand cited when buyers ask ChatGPT, Perplexity, Gemini, AI Overviews and Copilot about your category. No black box: you see what we changed, which engines noticed and what it earned.
AI engines tracked, each one reported on its own, page by page.
01GEO, AEO and SEO
GEO (generative engine optimization) gets your brand cited in answers that AI tools write. A search engine shows ten links. A generative engine writes one answer and names two or three companies.
Shows up in Google and Bing results. Measured by rankings and clicks.
Shows up in featured snippets, voice answers and AI Overviews.
Shows up in ChatGPT, Perplexity, Gemini and Copilot. Measured by citations per engine.
Today AEO and GEO mean the same work, and we run them as one program. Prefer plainer terms? See our AI SEO agency page.
02What the research says
Researchers at Princeton and IIT Delhi tested nine ways of rewriting a page across 10,000 questions.
more visibility inside AI-generated answers
Source: Aggarwal and others, GEO: Generative Engine Optimization, KDD 2024. Live results vary by category and engine.
How we apply it: every page carries original data, linked sources and quotes where they add proof.
03The GEO levers
AI has to reach your page, understand it, trust it and find it current. Check your own site with our 20-point AEO audit.
We check access and log which AI crawlers read each page.
Every page opens with the answer, then the detail.
Original data and linked sources on every page.
Shipped with every page and kept up to date.
Questions grouped into topics, linked together.
A drop in citations triggers a rewrite.
Organization schema and consistent product facts.
We show which outside sources AI cites for competitors.
Bing Webmaster Tools connected, Copilot tracked.
04GEO for B2B SaaS
Each one sits close to a buying decision, so we win these first.
“Best [category] for enterprise teams”
A category guide that compares options
“[Competitor] alternatives”
An alternatives page with clear picks
“[Your product] vs [competitor]”
A side-by-side comparison page
“[Category] pricing compared”
A pricing breakdown by team size
“Does it handle SOC 2?”
A security and compliance explainer
“How to migrate off [competitor]”
A step-by-step migration guide
05How we measure it
No single score nobody can verify. You see what each engine did, and you can check most of it in tools you own.
of a client's 56 new posts were read by AI crawlers but never by Google or Bing. That reach doesn't show in any Google report, so we track AI crawlers separately. Propelius case study
06Proof
On our own site, AI citations grew 16x in six months and we now see 60+ new sales opportunities a month. For our client Propelius, AI-crawler visits went from zero to 5,630 in ten weeks.
Citations: Bing Webmaster Tools AI performance data for Microsoft Copilot, the one AI engine that shares citation numbers. ChatGPT, Perplexity and Gemini aren't counted here. Opportunities and pipeline: HubSpot. Read the full case study.
07Fit
08Questions
A GEO agency gets your brand cited, described accurately and recommended in answers from AI tools like ChatGPT, Perplexity, Gemini, Google's AI Overviews and Microsoft Copilot. It does this by making your pages easy for those tools to read and quote, and by measuring how often each one names you.
GEO stands for generative engine optimization. The term comes from a research paper by researchers at Princeton University and IIT Delhi, first published in 2023 and presented at the KDD 2024 conference.
AEO (answer engine optimization) began as the work of becoming the direct answer in featured snippets, voice search and AI Overviews. GEO (generative engine optimization) covers how any generative AI tool finds, reads and cites your content. Today the two terms are mostly used for the same work, and we run them as one program.
No. GEO builds on SEO rather than replacing it. AI tools often pull from pages that already rank well, so every page we publish is built to rank in Google and to be quoted in AI answers.
In the original GEO study, adding statistics, quotations and cited sources raised a page's visibility in AI answers by up to 40%, while keyword stuffing lowered it. In practice, crawler access, answer-first structure, schema, fresh pages, complete topic coverage and mentions on trusted third-party sites also matter.
On a typical account, the first AI citations start within 30 days of pages going live. Citations and traffic climb across engines by 60 to 90 days, and high-intent visits with first conversions arrive around 90 to 120 days.
We report AI citations per engine and per page, which AI crawlers read each page, visits from AI tools, and the demos and pipeline each page earns in your CRM. If you want the raw numbers behind any report, we send them.
Partly, and any agency that says otherwise is overselling. The foundations are shared. What changes is the format of the page, the measurement, which is citations per AI engine rather than rankings, and the upkeep, because AI answers shift and pages need refreshing when citations drop.
We work only with B2B and B2B SaaS companies. We don't take on ecommerce, local or consumer brands.
In 30 minutes we show you where AI names your competitors, how you compare on each engine, and five questions you could win first.
No credit card, no sales script. Thirty minutes with the pod that would run it.
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